A brewery located in the middle of nowhere, but still a brewery, is brewing something that can only be described as an epic success.
In the middle-east, where beer is an integral part of daily life, the Beer Is Israel project is working to help craft brewers in the region make money.
The project started in December 2015, when a young Israeli woman named Leah, who works in an agricultural production facility, started her own small brewery.
A few weeks later, she was approached by an Israeli entrepreneur named Shlomi Yavuz, who told her that he had the idea for a beer company that could serve as a model for a new wave of Israeli microbreweries.
As Leah explained it to me, she had no idea what a microbrewery was when Shlomie first asked her.
“He was a little bit shocked, he was like, ‘Wow, this is so amazing!’,” she told me.
When I first met Shlomo, he had just returned from Israel’s Beer Festival, where he had been invited to pitch the idea to a large number of potential investors.
“We talked about the potential, and how it would make us money,” Leah said.
For the next few months, Shloms friends and family helped build the company into what it is today, a small business that distributes to local and international beer distributors.
“We decided to focus on the local market first, and that we would work from there,” Shlome said.
Shlomi has been the only Israeli in the country to make a living off beer, as a pilot producer for a local brewery, and a co-founder of a local beer company.
This is the reason why the Beer is Israel project, which started in 2016, has already become the second largest brewery in Israel.
“It’s kind of like the perfect storm for me,” Shomomi said.
“It started off with a really simple idea, and it’s really a success story for me.
I’ve been lucky enough to meet a lot of really amazing people.
As we’re building a business, we’ve been able to get to know a lot more people and build relationships with a lot people.
It’s been really great.”
“I’m a fan of Israeli craft beer, so I’m excited about seeing it continue to grow and expand,” Shomi added.
In the meantime, Shomomo and Leah have a lot to be excited about.
Both have had their own entrepreneurial successes, but the Beer from Israel project has been their best yet.
“I don’t think I’ll ever get tired of making beer,” Shomo said.